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Ecommerce Marketing Technique: Skyrocket Your Conversion Rate With Product Bonuses

I’ve noticed that so many ecommerce websites are just sitting on gold mines of potential sales that they’re not capturing. And I’m not talking about simple A/B testing (although yes, that too). I’m talking about much bigger things like doing a poor job on their email drip campaigns, or not even using email – just tweeting […]

Email Drip Campaigns and Autoresponders: The Ultimate Guide

Email Drip Campaigns and Autoresponders: The Ultimate Guide

Complaining about marketing emails is all the rage right now: I just spent an hour trying to unsubscribe from all the junk mails. It’s like trying to empty the ocean with a teaspoon. — Tanis Miller (@redneckmommy) September 6, 2014 Is there a button I can hit to unsubscribe from every junk email I get? Seriously […]

Case Study: What’s the best landing page to get subscribers on your mailing list?

Case Study: What’s the best landing page to get subscribers on your mailing list?

Two weeks ago I won a contest. I was super excited. The Contest: Designing the Best Lead Magnet The Summer of Marketing email course (from OkDork, Noah Kagan’s blog) asked students to make the best lead magnet they could to get subscribers on their mailing list. A lead magnet is a free guide, free course, free […]

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