“I want more traffic”. Have you said that?
Here’s the reality: You don’t really want more traffic, you want more sales. And sales require more than just traffic.
You want that traffic to convert, to do something: click, comment, opt-in, take a credit card out, buy, refer friends, rinse, repeat.
What kind of people do all these things?
That’s what you need: fans.
People who keep coming back to your store, people who read everything you write, people who leave comments on your articles, and people who buy your products and share your stuff with their friends.
Regular ol’ traffic needs to be replenished. Fans come back. And they tell their friends. That’s why fans are more important than anything else — especially if your business is young.
But how do you get fans?
Most people think “Ok, I need Twitter followers”, or “a Facebook page.”
But is that the best way to get the fans you so desperately need?
I looked into stats that smart people gathered, to compare engagement between email marketing and social media. It turns out email absolutely dominates Twitter and Facebook.
If you’ve followed this blog, this shouldn’t be news. And many others have said it too. But here, in one infographic, you can see the absurdity of the stats themselves.
How to grow your email list
So if you want fans that engage with you, focus on growing your email list. To do this, I’ve assembled a list of resources to help you:
Email vs. Social Media: Which Has the Highest Engagement?
Embed this infographic on your site:
Have a question about growing your email list or any of the stats here? Ask away in the comments.