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    Optimizely vs Adobe Target vs VWO: Our Perspective after Running Hundreds of AB Tests

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    Optimizely vs Adobe Target vs VWO: Our Perspective after Running Hundreds of AB Tests

    Optimizely vs Adobe Target vs VWO (Visual Website Optimizer) is a decision we’ve helped many clients work through. We’ve run hundreds of AB tests for ecommerce clients using all three platforms (we estimate we run…

    Sticky Add to Cart Button Example: Actual AB Test Results

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    Sticky Add to Cart Button Example: Actual AB Test Results

    Should you make your add to cart section sticky? In our work with dozens of ecommerce companies over the last 5 years, we’ve noticed that the design and UX of the add to cart section (buttons,…

    E-commerce Free Shipping Case Study: How much can it increase conversion rate?

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    E-commerce Free Shipping Case Study: How much can it increase conversion rate?

    We know free shipping is a massive needle mover for ecommerce customers. In this short case study we share results from two AB tests we’ve done that help answer: Where is the best place to…

    Mobile Checkout Best Practices and Trends in Ecommerce for 2019

    Mobile Checkout Best Practices and Trends in Ecommerce for 2019

    Our ecommerce conversion optimization team has done an extensive analysis of the mobile checkout experience of the top 40 ecommerce sites in the U.S. (by traffic, according to the Alexa.com Shopping category). In this article, we…

    The Link Bar, an Ecommerce Mobile Homepage Navigation Alternative (to the Hamburger Menu)

    The Link Bar, an Ecommerce Mobile Homepage Navigation Alternative (to the Hamburger Menu)

    Recent AB tests we’ve done suggest that many ecommerce sites could see an increase in mobile conversion rate by adding a “bar” of navigation links at the top of their mobile homepage, instead of relying…

    Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue

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    Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue

    Not presenting related items at the shopping cart step could be costing many ecommerce stores millions in potential revenue. In particular I’ve noticed while large, well known brands do this consistently (see examples below), mid-size…

    The Two Safeguards to Stopping an AB Test

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    The Two Safeguards to Stopping an AB Test

    I feel like I can spend only spend a few paragraphs and a graph motivating why waiting for statistical significance is important in AB testing. Here is a test we ran for an ecommerce client: The…

    Ecommerce Goals for Optimizely or VWO: What goals should you use in AB tests?

    Ecommerce Goals for Optimizely or VWO: What goals should you use in AB tests?

    I see a lot of clients use just these goals on ecommerce AB tests in Optimizely or VWO (Visual Website Optimizer): Engagement (included by default by Optimizely) Revenue Checkouts That’s a good start (Except engagement,…

    eCommerce Copywriting Case Study: 3 Advanced Tactics We Used to Increase Product Page Conversion Rates 13.9%

    eCommerce Copywriting Case Study: 3 Advanced Tactics We Used to Increase Product Page Conversion Rates 13.9%

    We partnered with copywriter Brian Speronello of Accelerated Conversions on this project. This case study was written by Brian and edited by Devesh and Brian. Writing powerful eCommerce copy that improves conversion rates is one of…

    Should you AB test large site redesigns, and if so how?

    Should you AB test large site redesigns, and if so how?

    An issue that’s come up with more than one client for us recently is when a large site redesign is “in the pipeline” and people in the company disagree about whether or not they should…

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