Visual Consistency in Ecommerce UX: The Right Photos Turn “No Difference” Into a 13% Increase in Proceeding to Checkout [Case Study]
![Visual Consistency in Ecommerce UX: The Right Photos Turn “No Difference” Into a 13% Increase in Proceeding to Checkout [Case Study]](https://growthrock.co/wp-content/uploads/2022/04/visual-consistency-ecommerce-ab-test-960x260.png "Visual Consistency in Ecommerce UX: The Right Photos Turn “No Difference” Into a 13% Increase in Proceeding to Checkout [Case Study]")
A lot of AB testing and conversion rate optimization discussion is focused on adding or removing elements from the site. For example: Does free shipping messaging help or hurt? (Our case study on this) Should…
Adding Support Icon to Navbar Increased Conversion Rate 7%
We just added 11 new tests to our ecommerce A/B test database and I wanted to highlight one of them in this article. It’s become very common to have a floating support widget on the…
The Purpose Framework for Ecommerce Conversion Rate Optimization
Most ecommerce companies who do A/B testing don’t actually have a CRO strategy. They just run one off tests, one after another, based on the problem of the day: Our PDP photos aren’t as good…
Do Reviews or Star Ratings on Product Detail Pages Increase Conversion Rate? (A/B Test Case Study)
We’re noticing that it’s become trendy for a lot of fashion brands to not place reviews on their product pages (“PDP”). You don’t see “stars” on the top right like you’re used to on most…
A/B Test Hypotheses are Broken, Here’s What We’re Using Instead
The long standing advice on running A/B tests has been to base every test on a hypothesis, but we, as an A/B testing agency, are no longer doing this. On paper, basing A/B tests on…
Moving Size Guide Link Increases Conversion Rate by 22% in Apparel Ecommerce AB Test
We recently ran an AB test for an apparel ecommerce client where we moved the “Size Guide” link up the PDP, closer to the size dropdown. This test is interesting because CRO best practices suggest…
Ecommerce Pricing AB Test: Adding Savings Percent Can Increase Conversion Rate
We recently ran more than one pricing AB test on an ecommerce apparel client to gauge whether or not you should list the savings percentage next to the price of products. Although this might seem…
Optimizely vs Adobe Target vs VWO: Our Perspective after Running Hundreds of AB Tests
Optimizely vs Adobe Target vs VWO (Visual Website Optimizer) is a decision we’ve helped many clients work through. We’ve run hundreds of AB tests for ecommerce clients using all three platforms (we estimate we run…
Sticky Add to Cart Button Example: Actual AB Test Results
In our work with dozens of ecommerce companies over the last 5 years, we’ve noticed that the design and UX of the add to cart section (buy buttons, options, quantity controls) is debated a lot. Should…
E-commerce Free Shipping Case Study: How much can it increase conversion rate?
We know free shipping is a massive needle mover for ecommerce customers. In this short case study we share results from two AB tests we’ve done that help answer: Where is the best place to…