Moving Size Guide Link Increases Conversion Rate by 22% in Apparel Ecommerce AB Test
We recently ran an AB test for an apparel ecommerce client where we moved the “Size Guide” link up the PDP, closer to the size dropdown. This test is interesting because CRO best practices suggest…
Ecommerce Pricing AB Test: Adding Savings Percent Can Increase Conversion Rate
We recently ran more than one pricing AB test on an ecommerce apparel client to gauge whether or not you should list the savings percentage next to the price of products. Although this might seem…
Optimizely vs Adobe Target vs VWO: Our Perspective after Running Hundreds of AB Tests
Optimizely vs Adobe Target vs VWO (Visual Website Optimizer) is a decision we’ve helped many clients work through. We’ve run hundreds of AB tests for ecommerce clients using all three platforms (we estimate we run…
Sticky Add to Cart Button Example: Actual AB Test Results
In our work with dozens of ecommerce companies over the last 5 years, we’ve noticed that the design and UX of the add to cart section (buy buttons, options, quantity selectors) is debated a lot….
E-commerce Free Shipping Case Study: How much can it increase conversion rate?
We know free shipping is a massive needle mover for ecommerce customers. In this short case study we share results from two AB tests we’ve done that help answer: Where is the best place to…
Mobile Checkout Best Practices and Trends in Ecommerce
Our ecommerce conversion optimization team has done an extensive analysis of the mobile checkout experience of the top 40 ecommerce sites in the U.S. (by traffic, according to the Alexa.com Shopping category). In this article,…
The Link Bar, an Ecommerce Mobile Homepage Navigation Alternative (to the Hamburger Menu)
Recent AB tests we’ve done suggest that many ecommerce sites could see an increase in mobile conversion rate by adding a “bar” of navigation links at the top of their mobile homepage, instead of relying…
Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue
Not presenting related items at the shopping cart step could be costing many ecommerce stores millions in potential revenue. In particular I’ve noticed while large, well known brands do this consistently (see examples below), mid-size…
The Three (or Four) Safeguards to Stopping an AB Test
In AB testing, everyone talks about this best practice of ensuring tests reach 95% statistical significance before declaring a winner. But here is something most casual AB testers often don’t know: just because a test reaches…
Ecommerce Goals for Optimizely or VWO: What goals should you use in AB tests?
I see a lot of clients use just these goals on ecommerce AB tests in Optimizely or VWO (Visual Website Optimizer): Engagement (included by default by Optimizely) Revenue Checkouts That’s a good start (Except engagement,…