Mobile Checkout Best Practices and Trends in Ecommerce
Our ecommerce conversion optimization team has done an extensive analysis of the mobile checkout experience of the top 40 ecommerce sites in the U.S. (by traffic, according to the Alexa.com Shopping category). In this article,…
The Link Bar, an Ecommerce Mobile Homepage Navigation Alternative (to the Hamburger Menu)
Recent AB tests we’ve done suggest that many ecommerce sites could see an increase in mobile conversion rate by adding a “bar” of navigation links at the top of their mobile homepage, instead of relying…
Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue
Not presenting related items at the shopping cart step could be costing many ecommerce stores millions in potential revenue. In particular I’ve noticed while large, well known brands do this consistently (see examples below), mid-size…
The Three (or Four) Safeguards to Stopping an AB Test
In AB testing, everyone talks about this best practice of ensuring tests reach 95% statistical significance before declaring a winner. But here is something most casual AB testers often don’t know: just because a test reaches…
Ecommerce Goals for Optimizely or VWO: What goals should you use in AB tests?
I see a lot of clients use just these goals on ecommerce AB tests in Optimizely or VWO (Visual Website Optimizer): Engagement (included by default by Optimizely) Revenue Checkouts That’s a good start (Except engagement,…
eCommerce Copywriting Case Study: 3 Advanced Tactics We Used to Increase Product Page Conversion Rates 13.9%
We partnered with copywriter Brian Speronello of Accelerated Conversions on this project. This case study was written by Brian and edited by Devesh and Brian. Writing powerful eCommerce copy that improves conversion rates is one of…
Should you AB test large site redesigns, and if so how?
An issue that’s come up with more than one client for us recently is when a large site redesign is “in the pipeline” and people in the company disagree about whether or not they should…
The ROI of AB Testing: When is AB testing worth it?
I have a simple 2-step criteria for determining if AB testing has a high enough ROI to be seriously considered for your marketing team: Criteria #1: Your business makes $2,000,000 or more in revenue Criteria…
The Usability vs. Desirability Framework for Conversion Rate Optimization
Truth be told, optimizing a website is a daunting task. The same anxiety that makes writers stare at a blank page for hours or a musician futz around with their instrument for an afternoon is…
Checkout Form Optimization: Try Asking for Zip Code First
If you have a payment or checkout flow on your site, you should test asking for Zip Code first, and fill in the buyer’s City and State for them. This should make it easier for…