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    Ecommerce Goals for Optimizely or VWO: What goals should you use in AB tests?

    Ecommerce Goals for Optimizely or VWO: What goals should you use in AB tests?

    I see a lot of clients use just these goals on ecommerce AB tests in Optimizely or VWO (Visual Website Optimizer): Engagement (included by default by Optimizely) Revenue Checkouts That’s a good start (Except engagement,…

    eCommerce Copywriting Case Study: 3 Advanced Tactics We Used to Increase Product Page Conversion Rates 13.9%

    eCommerce Copywriting Case Study: 3 Advanced Tactics We Used to Increase Product Page Conversion Rates 13.9%

    We partnered with copywriter Brian Speronello of Accelerated Conversions on this project. This case study was written by Brian and edited by Devesh and Brian. Writing powerful eCommerce copy that improves conversion rates is one of…

    Should you AB test large site redesigns, and if so how?

    Should you AB test large site redesigns, and if so how?

    An issue that’s come up with more than one client for us recently is when a large site redesign is “in the pipeline” and people in the company disagree about whether or not they should…

    The ROI of AB Testing: When is AB testing worth it?

    The ROI of AB Testing: When is AB testing worth it?

    I have a simple 2-step criteria for determining if AB testing has a high enough ROI to be seriously considered for your marketing team: Criteria #1: Your business makes $2,000,000 or more in revenue Criteria…

    The Usability vs. Desirability Framework for Conversion Rate Optimization

    Truth be told, optimizing a website is a daunting task. The same anxiety that makes writers stare at a blank page for hours or a musician futz around with their instrument for an afternoon is…

    Checkout Form Optimization: Try Asking for Zip Code First

    If you have a payment or checkout flow on your site, you should test asking for Zip Code first, and fill in the buyer’s City and State for them. This should make it easier for…

    Conversion Teardown: How Dealflicks Can Sell More Tickets with Less Distractions

    Note: This is part of a new series of posts I’m calling Conversion Teardowns, where I walk through how to optimize sites from various business types for conversions. I outline my process in the first…

    Conversion Teardowns: Cratejoy (Subscription Box Marketplace)

    Conversion case studies are great. They show real results from real sites (instead of cliche top 10 lists). But one issue with them is that you only see the nice, shiny, glorious end result. You…

    Ecommerce Marketing Case Study: How an Online Shoe Retailer Retargets Customers for Less than $0.03 per Click with Email

    Today I’m going to show you an ecommerce marketing case study of how a French online shoe retailer used product bonuses to retarget visitors for one one-hundredth the cost of Google or Facebook retargeting. Retargeting…

    Exit PopUp Optimization: How I Increased Email Subscribers By 216% in One Month

    Today, I’m going to show you how I increased a news site’s email opt-in rate by 216% in 30 days. We did this… Without making popups re-appear every few seconds (and annoying readers) And without…