User Interface (UI/UX) Designer for Ecommerce
Growth Rock, a conversion optimization agency, is looking for a part-time UI designer who can design variations of ecommerce web pages as well as do standard user research to come up with ideas for UX improvement (e.g.live user testing (e.g. usertesting.com), heatmaps, session recordings, analytics, etc.
If that sentence makes you as excited as Aziz Ansari saying there’s a new season of Master of None coming out, then this is perfect for you. If you have no idea what Master of None is but that sentence still makes you excited, this is definitely still for you.
What You’ll Do
Example 1: Design Ecommerce Page Variations
Say we have an ecommerce client. We’ll say:
“Hey due to [x,y,z reasons] we think the filters on the category page could be improved. Here’s what we’re thinking of changing to make them more useful to customers: [2 minute screencast video with rough idea].”
You’ll say:
“Cool! Here are some variations of the filters. Here’s why I think they will work better. [Reasoning]“
Note the reasoning, that’s key, it shows you are a UI/UX designer thinking through things, not just a visual designer.
We’ll say:
“This is amazing, and in turn YOU are amazing!”
Example 2: User research to come up with design hypothesis
Say we have an ecommerce client. We’ll say:
“Hey, can we do user research to come up with 10 ideas for changes to their product page UI that would increase their conversion rate ?”
You’ll say:
“Heck yeah! I love this!”
Then you’ll use your amazing initiative and experience to say,
“Ok, here’s what we’re gonna do. First, we’ll use [this UX research tool], and then I’ll look at [that UX research tool]. This will take a few days. Then I’ll also do a walkthrough myself. In fact, I already have a few ideas. After all this I’ll list about 20 ideas in a spreadsheet, then we’ll discuss and filter it down to the best 10.”
And we’ll say back:
“OMG you’re amazing. I can’t wait.”
Once we narrow the ideas down, you’ll create the designs or record screencasts to pass to our developers.
What We’ll Do
We’re a conversion optimization agency, so here’s the cool part.
Typically a UI designer or researcher goes through a story like the one above, then they are subjected to weeks of debating which of their ideas the company should implement, and, let’s be honest, the idea that wins is the boss’s idea. Or whoever has the loudest voice. That’s annoying!
Not here.
We actually test the ideas! With real live data. On a real live website. Yes, for real. That’s the fun part of what we do.
The rest of our team puts it to the test. Let’s walk through an example…
A Real Example
We were optimizing the mobile category pages for our client swimsuitsforall.com.
Based on live user testing we did, we got feedback that the filters were hard to use. We thought this was an even bigger problem on mobile. We guessed that the filters on those pages were hidden too much and had too many choices and were overwhelming. We wanted to expose the important filters and make the UI easier (less taps).
We described the idea to Gene, one of our other designers, and he drew up the new design. Here’s the original and our variation:
Chad, one of our developers, coded it up. Then Lisa, quality assurance, tested it to make sure it didn’t break. Then we launched it.
And then the results came in. As the image shows, our variation increased their conversion rate by 2.2%! (That’s a big deal for this company. They were super happy, we slapped high fives.)
(We’re skipping a lot of details, but this is the idea.)
Your Experience
It would be awesome if…
- You have UI/UX design experience (for this role, we need someone that can go all the way from wireframes to a full visual design).
- You have applied this to ecommerce sites
- You have done UI/UX research (user tests, session recordings, heatmaps, etc.)
Your Characteristics
- You love great UI and doing UI research like the stories above
- You have amazing attention to detail
- You take initiative like it’s your job (…because it is)
- You can talk to people and have empathy and relate to them well
- You appreciate humor and having fun
Logistics
Our team is fully remote. We’re based in California, Washington, Ohio, Louisiana, and even Asia and Europe. That’s why initiative and organization is important.
We use Trello for project management and Slack for faster communication. We prefer to work efficiently, so we don’t have a lot of calls, which we all love. Our current designers use Sketch. If you use Photoshop/Illustrator that’s fine too, but Sketch is preferred as it’s already in our workflow.
This is a part-time, contract position.
We’ll do some test projects on an hourly basis and grow together from there. The right person could earn between $1000 – $3000 per month depending on availability and workload.
How to Apply
If this sounds like a rocking good time, please send the following via email to jobs@growthrock.co.
- Subject line: UI/UX Designer for Ecommerce
- A link to your portfolio
- A link to your LinkedIn
- Your desired hourly rate
- Answer to this question: Describe a design you did for an ecommerce site (or as close to ecommerce as you’ve done). In particular describe the reasoning behind your design decisions.
- Answer to this question: Please tell a story about some UI/UX research you did. What was the goal? What did you do? What were the results?