User Interface (UI/UX) Designer
Growth Rock, a conversion optimization agency, is looking for a UI designer who can use UI/UX research tools like live user testing (e.g. usertesting.com), heatmaps, session recordings, analytics, and more to generate wireframes and ideas to increase the conversion rate of websites.
If that sentence makes you as excited as Aziz Ansari saying there’s a new season of Master of None coming out, then this is perfect for you. If you have no idea what Master of None is but that sentence still makes you excited, this is definitely still for you.
What You’ll Do
Say we have a client (typically these are ecommerce). We’ll say:
“Hey, can we do user research to come up with 10 ideas for changes to their product page UI that would increase their conversion rate ?”
You’ll say:
“Heck yeah! I love this!”
Then you’ll use your amazing initiative and experience to say,
“Ok, here’s what we’re gonna do. First, we’ll use [this UX research tool], and then I’ll look at [that UX research tool]. This will take a few days. Then I’ll also do a walkthrough myself. In fact, I already have a few ideas. After all this I’ll list about 20 ideas in a spreadsheet, then we’ll discuss and filter it down to the best 10.”
And we’ll say back:
“OMG you’re amazing. I can’t wait.”
Once we narrow the ideas down, you’ll create wireframes or record screencasts to pass to our visual designer.
What We’ll Do
We’re a conversion optimization agency, so here’s the cool part.
Typically a UI designer or researcher goes through a story like the one above, then they are subjected to weeks of debating which of their ideas the company should implement, and, let’s be honest, the idea that wins is the boss’s idea. Or whoever has the loudest voice. That’s annoying!
Not here. Oh no.
We actually test the ideas! With real live data. On a real live website. Yes, for real. That’s the fun part of what we do.
The rest of our team puts it to the test. Let’s walk through an example…
A Real Example
We were optimizing the mobile category pages for our client swimsuitsforall.com.
Based on live user testing we did, we got feedback that the filters were hard to use. We thought this was an even bigger problem on mobile. We guessed that the filters on those pages were hidden too much and had too many choices and were overwhelming. We wanted to expose the important filters and make the UI easier (less taps).
We described the idea to Gene, our visual designer, and he drew up the new design. Here’s the original and our variation:
Chad, one of our developers, coded it up. Then Lisa, quality assurance, tested it to make sure it didn’t break. Then we launched it.
And then the results came in. As the image shows, our variation increased their conversion rate by 2.2%! (That’s a big deal for this company. They were super happy, we slapped high fives.)
(We’re skipping a lot of details, but this is the idea.)
Your Experience
It would be awesome if…
- You have UI/UX design experience (interaction design, UI/UX, etc.)
- You have applied this to ecommerce sites
- You have done UI/UX research (user tests, session recordings, heatmaps, etc.)
- You can wireframe ideas (no visual design needed, but having a design eye is great)
Your Characteristics
- You love great UI and doing UI research like the stories above
- You have amazing attention to detail
- You are very organized
- You take initiative like it’s your job (…because it is)
- You can talk to people and have empathy and relate to them well
- You appreciate humor and having fun
Logistics
Our team is fully remote. We’re based in California, Washington, Ohio, Louisiana, and even Asia and Europe. That’s why initiative and organization is important.
Ideally, you’re based in the US and work during normal US working hours. This lets us communicate efficiently and quickly during the week.
This is a part-time, contract position.
We’ll do some test projects on an hourly basis and grow together from there. The right person could earn between $1500 – $6000 per month depending on availability and workload.
How to Apply
If this sounds like a rocking good time, please apply via this handy dandy Google form.