Ecommerce Marketing Technique: Skyrocket Your Conversion Rate With Product Bonuses
I’ve noticed that so many ecommerce websites are just sitting on gold mines of potential sales that they’re not capturing.
And I’m not talking about simple A/B testing (although yes, that too). I’m talking about much bigger things like doing a poor job on their email drip campaigns, or not even using email – just tweeting out a sale here or there.
But it’s cool.
I have a lot of respect for ecommerce business owners. It’s hard to grow a business, especially a product business, and they’re doing 15 things at once just keeping everything afloat.
They can’t run their company and keep up on all marketing best practices. I get it.
That’s where posts like this come in.
There is a technique that savvy bloggers have started using that is absolutely blowing up their email opt-in conversion rates.
It’s simple, it’s cheap, and it doesn’t take that long to set up. And I noticed that many ecommerce sites can do the same thing (without a blog), to boost sales and capture a lot more customers for life.
Let’s dig in and see how. (more…)
Email Drip Campaigns and Autoresponders: The Ultimate Guide
[su_note]Bonus: Download a free checklist that distills the key steps to quickly make your own awesome drip campaigns. Includes bonus email ideas and teardowns of marketing emails not found in this post.[/su_note] Complaining about marketing emails is all the rage right now:
I just spent an hour trying to unsubscribe from all the junk mails. It’s like trying to empty the ocean with a teaspoon. — Tanis Miller (@redneckmommy) September 6, 2014
Is there a button I can hit to unsubscribe from every junk email I get? Seriously urban outfitters, I’ve unsubscribed 10 times. STOP. — Stephen Gomez (@stephen_james) September 10, 2014
I agree. And I thank Google every time I click on my promotions tab and see a mountain of marketing emails from a ton of drip campaigns that I can archive in one swoop.
But let me say this:
There are a few companies that I love getting emails from. I open them within seconds. I use it as a break from work. It’s unproductive. It’s a waste of time. I get it.
But here’s the thing: I know they send me cool stuff. I even know they’re trying to sell me something.
I. Don’t. Care.
I like their product, I like their design, or I like their advice. Or maybe all 3.
And I bet it’s true for you too.
Because here’s the thing..
…it’s only a select few companies…the rest get archived en masse, regardless of which tab they show up in.
So what’s the difference between those terrible emails and the companies whose emails I open with the same guilty satisfaction as checking TMZ ESPN?
Simple: they aren’t just pumping advertising down my throat like I’m some factory farmed chicken. For example, check out this email I got from Buy.com after I bought some random gadget: (more…)